Hime kei

Hime kei is princess style .
“Princess Style” was taken up in media three or four years ago, but this fashion style was not realistic enough at that time.
Two years ago from now, the new brand “JESUSDIAMANTE” which mastered cute and gorgeous fashion like a Princess had appeared.
Now, people wearing clothes of JESUSDIAMANTE are called “Diamantees”. This fashion has a strong individuality. Then, Diamantees established a public image of Princess Style.